Top 10 Independence Day Campaigns by Brands

It was the time of the year when pride, power, and celebrations formed the essence of brand communications — Independence Day. While the pandemic may have stopped outdoor celebrations, brands ensured the enthusiasm remained alive. These are the Top 10 Independence Day Campaigns by Brands.

Nourish Presents – Ye Hai Badalta Bharat

Desh Ke Karigar – TATA Tea Premium

Most of the campaigns we see around us are done to gain sales or promote a brand, but Tata Tea Premium’s Kulhad of 2020 was not one of them. Tata Tea Premium launched the #DeshKaKulhad campaign, where it partnered with Rare Planet to exhibit the rich diversity that India takes pride in in the form of a video. The brand displayed an incredible collection of hand-painted kulhads by the Indian artisans and also promised the proceeds of the sale from this campaign would directly reach the pandemic-struck craftspeople of India who were finding it difficult to survive the dreadful pandemic.

Hero MotoCorp Saluting Heroes Campaign

Hero MotoCorp is an Indian motorcycle company founded in 1984 and headquartered in New Delhi and is famous for being the country and the world’s largest two-wheeler manufacturer. Apart from its two-wheelers, a permanent driving solution for the Indians, Hero MotoCorp’s #HeroSalutes campaign is permanently embedded in India’s marketing canvas.

75 Years of Amul - Amul

BookASmile by BookMyShow

BookMyShow’s BookASmile is a charity initiative in collaboration with YUWA NGO that attempts to encourage girls to venture out in sports.

Parle-G Armed Forces Campaign

Parle G is one of the oldest brands of biscuits in India, founded in 1929 and, therefore, remains closely knit with the Indian freedom struggle and independence.

Along with the quality biscuits that Parle G offers, the brand also came up with an outstanding campaign in 2018 for the occasion of Independence day. This campaign was marketed under #YouAreMyParleG, a 2.5 mins long video launched as a tribute to the soldiers of India.

Zimmedaari Waali Azaadi – Mother Dairy

Mother Dairy’s Ad Campaign in 2021 featuring Rajkumar Rao sweeps us with emotion while talking about the sense of responsibility attached to freedom.

Freedom Is… – Godrej Group

Godrej Group released a digital film to rejoice in the spirit of independence with the campaign in 2021 – #FreedomIs. The theme #FreedomIs expresses the expectations of the country’s youth and presents their belief of what freedom means to them and how their kind of India will be different. The campaign highlights various aspects that they can relate to and urges every citizen to take a pledge to spread this idea of an optimistic India.

Mauka Hai – Dalmia Bharat Group & T-Series

Hum Indian Hain – CashKaro

CashKaro launched its Independence Day campaign in 2021 #HumIndianHain in collaboration with celebrities like Ali Fazal, Sunil Grover, and Nidhi Agarwal. This campaign highlights how every Indian loves finding value for money and how CashKaro strongly stands for the same.

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